# Chiehiura Basil (Designe'Chi)

> Product Designer & Brand Strategist based in Uyo, Akwa Ibom, Nigeria. Chiehiura Basil (Designe'Chi) — Product Designer & Brand Strategist based in Uyo, Nigeria. Founder of DesigneChi Training Academy. Women Techmakers Ambassador.

Canonical site: https://chiehiurabasil.com/
Contact: designechi.ng@gmail.com
Last updated: 2026-03-25

## Services
- **UI and visual design**: Useful, considered product experiences that feel as good as they function.
- **UX strategy**: Research and clarity that move an idea from a good question to a sharp answer.
- **Brand worlds**: Identities with a point of view — built to be recognised, remembered, and used.
- **Design systems**: Flexible foundations that help teams design better, faster, together.
- **Motion direction**: Subtle movement and meaningful feedback for moments that deserve delight.
- **Design mentorship**: Founder of DesigneChi Training Academy. Mentoring Africa's next generation of designers.

## Selected work
- **Reimagining the Edustipend experience** (Edustipend, UX Design): A purposeful redesign that balanced a more human experience with a clear business outcome — driving 75% more sign-ups.
- **A fintech app built to scale** (Jufopay, Product Design): End-to-end product design for Jufopay — a Nigerian fintech app built for trust, speed, and simplicity.
- **Making complex careers feel clear** (CareerEx, UI Design): Full product design for CareerEx — the platform powering 25,000+ students across 9 tech disciplines.
- **An email design system for PiggyVest** (PiggyVest, Brand & UI): A cohesive email design system across desktop and mobile for Nigeria's leading savings platform.

## Speaking
- Keynote — DevFest Port Harcourt (Google Developer Groups, Port Harcourt)
- Speaker — WordCamp Port Harcourt 2026 (WordPress Community, Port Harcourt), 2026
- Speaker — Women Techmakers Uyo (Google Developer Groups, Uyo)
- Speaker — Config Watch Party, Port Harcourt (Figma Community, Port Harcourt)

## Process
- 01 Discover: Start with people, context, and the question behind the question.
- 02 Define: Find the opportunity and agree on what good looks like.
- 03 Design: Explore quickly, learn often, and bring the strongest idea to life.
- 04 Deliver: Hand off with care, then watch, learn, and keep making it better.

## Expertise
Product design, Brand identity, Design systems, Prototyping, UX research, Mentorship.

## Profiles
- https://www.linkedin.com/in/chiehiurabasil
- https://www.behance.net/chibasil
- https://dribbble.com/Chiehiura_Basil
- https://twitter.com/DesigneChi
- https://www.instagram.com/designechi/

## Machine-readable
- Sitemap: https://chiehiurabasil.com/wp-sitemap.xml
- Structured data: JSON-LD @graph embedded in every page (Person, WebSite, ItemList, Event).

## Attribution
Cite as: Chiehiura Basil (Designe'Chi), https://chiehiurabasil.com/